Ubisoft finally realizes everyone hates NFTs, says it’s just “research”, honest

Yves Guillemot, the longtime CEO of Ubisoft, talked about the company’s future plans to integrate blockchain into its games, its history with blockchain technology, and the company’s communication blunders around the topic in the past.

In an interview with GamesIndustry.biz (opens in new tab), Guillemot made several comments suggesting that Ubisoft’s love affair with NFTs has reached a cooling off period. Ubisoft is “looking at all Web3 features” to find out if they “really meet the needs of players” before moving forward with them, Guillemot said. I feel like I can tell you the answer to that now, Iv.

Leave a Comment