9 sayings to help you make your next presentation

9 sayings to help you make your next presentation

Opinions expressed by Businessman contributors are their own. Imagine yourself in a room full of colleagues and being able to capture their attention with real leadership — paint a really compelling picture for them. The problem is that most presenters spend more time focusing on which slides to use and how—pouring in images, colors, and … Read more

7 tips to increase your sales with better website copy

7 tips to increase your sales with better website copy

Opinions expressed by Businessman contributors are their own. I recently tried to make an appointment with a physical therapist in my town. Although this site had beautiful photos and nice design, the messages did not live up to my expectations. After a confusing website experience, he bounced back in frustration. gorodenkoff | Getty Images You … Read more

5 Ways Brands Can Celebrate Hispanic Heritage Month Using Social Media

5 Ways Brands Can Celebrate Hispanic Heritage Month Using Social Media

Opinions expressed by Businessman contributors are their own. Hispanic Heritage Month 2022 is right around the corner, and this year’s celebration carries a lot of weight. It is a moment of reflection that allows us to honor a community that has profoundly impacted the United States. Despite a difficult couple of years due to Covid, … Read more

How audio advertising can significantly expand your brand’s reach

How audio advertising can significantly expand your brand’s reach

Opinions expressed by Businessman contributors are their own. Advertisers and brands leave a significant amount of reach and brand awareness on the table with extremely high impact. You guessed it, I’m talking about audio advertising. Remember the early days of Facebook when you could reach an audience of thousands at a ridiculously low cost? Now … Read more

A modern marketer’s guide to NFT adoption and branding

A modern marketer’s guide to NFT adoption and branding

Opinions expressed by Businessman contributors are their own. NFTs, also known as non-fungible tokens, are a rapidly growing asset class in the cryptocurrency market. Public awareness of NFTs emerged in 2021 when a hot laser trend of collectible digital artworks appeared on the scene. It was a revolutionary technology because it allowed creators to tokenize, … Read more