5 Ways Businesses Can Effectively Collaborate On Marketing

5 Ways Businesses Can Effectively Collaborate On Marketing

Opinions expressed by Businessman contributors are their own. Partnerships are one of the most effective ways to boost your marketing activities. Most companies and startups know this and invest significant resources in collaborative activities. When they first hear about partnerships, many people immediately think of influencer marketing campaigns. They think about celebrities sharing products on … Read more

7 tips to increase your sales with better website copy

7 tips to increase your sales with better website copy

Opinions expressed by Businessman contributors are their own. I recently tried to make an appointment with a physical therapist in my town. Although this site had beautiful photos and nice design, the messages did not live up to my expectations. After a confusing website experience, he bounced back in frustration. gorodenkoff | Getty Images You … Read more

How continuous learning will make your business unstoppable

How continuous learning will make your business unstoppable

Opinions expressed by Businessman contributors are their own. If you’re an entrepreneur, you probably enjoy learning on some level — it’s inherent in the job description. You are known for taking more risks than the average person, and executing a successful strategic action is a result of trial and error. Learning is the engine that … Read more

What to look for when hiring your company’s Chief Future Officer

What to look for when hiring your company’s Chief Future Officer

Opinions expressed by Businessman contributors are their own. A future director is one of the most critical positions for companies to fill in their C-suite. However, it is not enough to fill this position and ask the new executive to plan for the future. Hire wisely and make sure this critical person can act quickly … Read more

3 Phases of a Business and How to Thrive in Each

3 Phases of a Business and How to Thrive in Each

Opinions expressed by Businessman contributors are their own. New CEOs, startup founders and solopreneurs are listening to this advice all the time: Start your day with a play that will make the biggest difference. Make the cash register ring. Grow the business. This is all good – or would be – if it were obvious … Read more

Enhance your company’s corporate value to increase profitability

Enhance your company’s corporate value to increase profitability

Opinions expressed by Businessman contributors are their own. Most people in the US don’t jump right into a dream home — I know I didn’t. Instead, they usually start with something modest and gradually work their way up. When they are ready to sell, they look to make improvements and add value to the property … Read more

A high employee turnover rate means it’s time to reassess

A high employee turnover rate means it’s time to reassess

Opinions expressed by Businessman contributors are their own. When you’re in the early stages of business, it can be tempting to try to save money by hiring as few employees as possible and paying them less than they’re worth in order to keep your overheads low. However, there are several reasons why adopting this approach … Read more