NFL commissioner Roger Goodell shouts to staff ahead of ‘historic moment in NFL history’ as $13.2 billion Amazon Prime exclusive Thursday Night Football deal kicks off
- Roger Goodell said the league “broke new ground” with the Amazon deal
- The media and technology giant will show 15 regular season games over the next 11 years
- The Chiefs take on the Chargers in a mouth-watering division clash later tonight
Ahead of Thursday’s game between the Chargers and Chiefs — the first NFL game to be broadcast exclusively on a streaming service — NFL commissioner Roger Goodell sent out a unified message to his staff to mark the occasion.
The Chargers’ trip to Kansas City is one of 15 regular-season games this season that will be shown exclusively on Amazon Prime, marking the start of an 11-year, $13.2 billion deal.
And the importance of that is not lost on Goodell.
Roger Goodell hailed launch of exclusive partnership as ‘historic moment’
“Tonight’s game between the Chargers and the Chiefs, which aired exclusively on Amazon Prime, marks a historic moment in NFL history, and you are all a part of it,” Goodell said, according to a memo obtained by New York Post.
“Just as we broke new ground by partnering with cable partner ESPN in 1987, adding a fourth broadcast partner in FOX and satellite partner DirecTV in 1994, we break new ground tonight with our first game on Amazon Prime.
“I am confident that our partnership with one of the most innovative media companies in the market will be good for our fans and our business as a whole.”
Amazon has partnered with the league to broadcast 11 Thursday night games since 2017, but took over the entire package from Fox, which had started in 2018.
The exclusive deal with Amazon was originally supposed to begin in 2023, but the company and the NFL announced in May 2021 that it would begin a year earlier than planned.
Travis Kelce had 295 receiving yards and two TDs in two games against the Chargers last year
Goodell continued his upbeat tone as he finished his message.
“Tonight’s game is also emblematic of what makes the NFL successful – our willingness to try new ideas, innovate and work to always get better,” he said.
Amazon aired a Week 16 Saturday game in 2020 between the 49ers and Cardinals that was seen by an estimated 11.2 million total viewers and averaged 4.8 million minutes.
Similar high numbers may be in store for Thursday’s game, as the clash between San Diego and Kansas City will feature two of the sport’s best quarterbacks in Justin Herbert and Patrick Mahomes.
Both teams won their Week 1 games and are currently 1-0.