Earlier this month, Apple held its annual September keynote, unveiling new additions coming to the iPhone, Apple Watch, and AirPods product lines. Hosted by CEO Tim Cook, viewers flocked to the live-streamed event for a first look at the highly-anticipated iPhone 14 and its unique design elements, the second iteration of AirPods Pro, as well as an unexpected hardware reveal. the exploration-driven Apple Watch Ultra;
Ahead of the new product catalog hitting store shelves on September 16, Hypebeast headed to Apple’s Tribeca showroom in New York to try out the iPhone 14 Pro, Apple Watch Ultra, and Airpods Pro 2 firsthand.
iPhone 14 Pro and Pro Max
Encased in protective ceramic glass and powered by the A16 Bionic, the fastest chip available for a smartphone, the 6.1-inch (155 mm) iPhone 14 and 6.7-inch (170 mm) iPhone 14 Max combine a new professional camera and advanced display technologies in a sleek and robust product.
Furthering its camera capabilities, Apple has integrated software and hardware to create a Photonic Engine, which works to improve the quality of low-light photos. The Pro uses a 48MP main camera with a quad-pixel sensor that responds to a given environment to preserve fine details, colors and textures in an image. In addition, the camera now offers a 3x optical zoom capability, along with a two-tone adaptive flash that activates an array of nine LED lights depending on the selected focal length.
Perhaps the feature that iPhone 14 users are most excited about is Dynamic Island, a new icon on the lock screen and home screen. Appearing as a thin black line across the top of the screen, Dynamic Island allows users to access controls and apps without blocking screen content. For example, if a user sets a timer, a clock icon will appear in the Dynamic Island bar. They can then hold down the icon to see how much time is left on a timer. Likewise, if a user is playing a song in the Apple Music app, the bar doesn’t just show the track and presents a convenient shortcut for the user to pause or skip the song.
Apple Watch Ultra
Built for athletes and adventurers, the Apple Watch Ultra is a first-of-its-kind model that prioritizes durability and longevity. Built in 49mm. made of titanium, the Ultra is waterproof as well as prepared for harsh weather conditions and difficult climates.
At first glance, the Ultra is noticeably bigger and brighter than other models in the Apple Watch range. On the side of the watch is an orange Action button that can be customized to optimize the user’s favorite tools and functions, such as workouts and compass waypoints. Opposite the Action button, a compass integrated into the watch dial can accommodate up to eight different complications. When a user presses down on the dial, the display changes to adapt to nighttime conditions, switching to a black background and a high-contrast red interface.
The Ultra also includes three microphones located in different parts of the watch to ensure excellent sound quality even outdoors. In such conditions, the watch automatically uses a noise reduction algorithm to reduce background sounds.
AirPods Pro 2
In the updated version of AirPods Pro, Apple has delivered many of the features that users have been asking for since the wireless headphones were first released three years ago. AirPods Pro 2 packs key upgrades like active noise cancellation, longer battery life, and touch controls.
While its predecessor also offered noise cancellation, the Pro 2 has upped its game with an adaptive transparency mode that filters out overly loud outside sounds while boosting music or voice calls. The headphones also promise improved sound quality through personalized spatial audio that caters to how sound is rendered based on the size and shape of the users head and ears.
Users can quickly control their volume simply by swiping up or down on the stem of the Pro 2. They can also press the stem to change songs, answer phone calls and more.
Battery life for the headphones has been increased by 1.5 hours over the previous model, up to 6 hours on a full charge and 30 hours on four additional charges using the case. Those at risk of losing their headphones, meanwhile, can now attach them to their keys using a lanyard loop included in the Pro 2 case.
Apple’s iPhone 14 Pro and Pro Max, Apple Watch Ultra and AirPods Pro 2 are available for pre-order now and will be available online and in stores on Friday, September 23.
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