Players want fun, not a grind fest for chips — Animoca affiliate

Blockchain-based games need to spend more time being truly “fun to play” instead of developing fancy tokenomics, a blockchain game developer owned by Animoca told Cointelegraph.

Speaking to Cointelegraph on the first day of Tokyo Games Show 2022, Luke Sillay, head of community at Australia-based game developer Blowfish Studios, said too many blockchain games have focused on in-game rewards and tokenomics rather than gameplay. .

“You can see from a lot of other blockchain games that it’s not really fun to play. Like, yes, you have the potential to earn a pretty significant amount of token, and you get a good return on investment most of the time. But generally speaking, they’re not that fun, are they?’

Sillay said that in general, many of these games have simplistic ways of playing that are based on profit rather than pure enjoyment, and thus have failed to capture the attention of traditional players so far.

According to data from DappRadar, the most popular blockchain games in terms of active users in the last 30 days are Gameta, Alien Worlds and Solitaire Blitz with one million, 814,000 and 652,760 users, respectively. The data shows significant interest in games but pales in comparison to popular traditional games.

Sillay said games should first and foremost be “fun” and attractive to look at, stating:

“Our kind of thinking is that if it’s fun to play and it’s attractive to look at, people want to play it.”

Blowfish Studios is an Australian video game developer that was acquired by Animoca Brands for approximately $6.6 million in July 2021. As part of the acquisition, Animoca guided Blowfish from Web2 to Web3 gaming, with the NFT game Phantom Galaxies ( currently in Beta) main goal of the company.

Tokyo Game Show 2022

Asked what kind of games would work best with NFT and P2E integration, Sillay pointed to free-to-play giants like Riot’s League of Legends and Epic Games’ Fortnite that already have built-in in-house markets.

He noted that these types of games generally attract die-hard fans because they’re fun to play and constantly update and improve the experience over time. This leads to people playing for years and happily spending money to buy things like new character skins.

“Say like League of Legends and Fortnite with your skins and stuff like that […] If you can play and enjoy something for a long time, you know, and then leave it, in a year or two, you don’t really have much to show for it. But if you do that with blockchain, you can potentially sell all the assets you’ve earned,” he said.

Sillay went on to note that there are some barriers to entry into blockchain games that may deter some people, and that if the integration process becomes possible, this could attract new users.

“It’s very daunting trying to learn about this new technology, creating a wallet, etc., and there are so many words in blockchain that mean completely different things,” he said.

Sega Booth: Tokyo Games Show

Phantom Galaxies is an open-world mecha-robot shooter that is expected to officially launch early access in the fourth quarter of 2022. In-game NFTs are already in high demand, with more than 517,000 owners of its Origin Collection according to OpenSea . The project also completed a private sale of NFTs in May that reached $19.3 million.

Related: Animoca confirms $110M round led by Temasek, plans new acquisitions

At this stage, Phantom Galaxies only require one NFT to get started, which makes it a relatively simple process to join.

“Then the rest is actually right now like a traditional game basically,” Sillay said.