Ferragamo and Boss return to Milan Fashion Week schedule amid notable debuts

Ahead of the upcoming Milan Fashion Week, scheduled for September 20-26, the Camera Nazionale della Moda Italiana (CNMI) has released more details on what to expect from the event, revealing a schedule of 68 fashion shows, 104 physical presentations and 30 events. .

A number of notable brands will return to Milan for the season, including Salvatore Ferragamo, Boss, Antonio Marras, Vivetta, Anteprima and Moncler, which will be celebrating its 70th anniversary.

In addition, the event will also see a selection of catwalk debuts, with Swiss Brand Bally, the Stella Jean/WAMI project and English designer Matty Bovan taking part in the programme. Other debuts will be presented on September 26, a day dedicated to digital fashion shows, including Mmusomaxwell, Durazzi Milano and Viviers.

A handful of Milan regulars will witness a presentation scene for this season, including the Max Mara weekend he will present with Lily Aldrige and Max &Co with Duro Olowu.

Various events across the city will be open to the public, including the Diesel fashion show, which requires online registration, and the Anteprima show, which will take place in the Civica area of ​​Parco Sempione to celebrate the brand’s 30th anniversary.

Diesel’s show will be public, Moncler celebrates the anniversary

A number of initiatives supporting emerging designers will also launch during the week, including the Milan Moda Graduate exhibition on September 20, in which eight students will present their collections in front of a jury who will award a winner at the end of the event.

Milan’s Fashion Hub will return to the program with a group of events spread across the city. At the ADI Design Museum, a space open to the public will host a series of catwalk shows, while at the Senato Hotel Milano, up-and-coming designers such as Gentile Catone, Joy Meribe and Apnoea will present their collections. Other projects hosted by the hub include CNMI’s collaborations with Black Lives Matter, In Italian Fashion-Collective and We are Made in Italy.

The hub will further drive the Hope Fashion Ukraine Project, scheduled for September 25, presenting an initiative aimed at giving international exposure to Ukrainian creatives. As part of the event, 13 designers from the country will present 15 pieces that they believe show the potential of the fashion industry.

To round off the week, the CNMI will host the Sustainable Fashion Awards in partnership with the United Nations’ Ethical Fashion Initiative (EFI). Now in its fifth edition, the event will bring together members of the fashion industry to celebrate various projects dedicated to sustainability, each selected by a jury chaired by Ellen MacArthur, founder of the Ellen MacArthur Foundation.

“This season we are once again proud to present a program full of activities and with a great international reach,” said Carlo Capasa, president of the CNMI, in a statement. “Interest in Milan Fashion Week is constantly growing and this is reflected in the variety of projects we are going to carry out. We know the uncertainties presented by the global social and economic scene, and it is precisely in these times that fashion is called upon to give a message of confidence and positivity.”

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