Fendi’s Baguette bag, a unique shape in the world of leather goods, turns 25 years old this year. LVMH brand’s commercially regular womenswear designer Kim Jones used the milestone to pay tribute to the top-selling accessory on Friday night at the Hammerstein Ballroom at the top of New York Fashion Week.
Jones bowed with Baguette’s designer — Fendi heiress and menswear designer Silvia Venturini Fendi — as well as her daughter, Delfina Delettrez Fendi, and friend Marc Jacobs, who collaborated on the collection.
Sarah Jessica Parker — another contributor to the concept, who helped bring Baguette to fame when she appeared on “Sex and the City” — sat front and center among an endless line of celebrities, including Kim Kardashian, Naomi Watts, Maude. Apatow and pretty much every major supermodel of the 1990s, from Amber Valletta and Shalom Harlow to Kate Moss. British Vogue September cover star Linda Evangelista closed the show wearing a cape rendered in Tiffany blue, adding yet another tie-in with an LVMH-owned brand to the collection. (A long list of group executives, including Tiffany CEO Anthony Ledru and LVMH Fashion Group CEO Sidney Toledano, were in attendance.)
A virtual stack of things—with some looks featuring six or seven baguettes ranging from micro-mini to oversized—the collection, from silhouettes to street-inspired accessories, was most obviously moved by Jacobs. (A fluffy white version was printed in black with “The Baguette” in its instantly recognizable font.)
Jones will present his next womenswear collection in Milan in a few weeks, but Fendi CEO Serge Brunschwig, who joined the business in 2018, said that given the bag’s association with Parker and Sex and the City , the celebration in New York was obvious. selection. (The US happens to be the first market Fendi expanded outside of Italy in the 1970s.)
It also provided an opportunity for LVMH to introduce its brands to the US. While Brunschwig said Fendi wasn’t necessarily motivated by the commercial momentum in the US, “it’s not a problem to be here.”
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Disclosure: LVMH is part of a group of investors who, together, hold a minority interest in The Business of Fashion. All investors have signed the shareholder documentation guaranteeing BoF’s full editorial independence.