Commercial sneaker company Footpatrol is celebrating its 20th anniversary

Before sneakers became a digital destination, before Hypebeast, Stockx and other sought-after exclusives, London had Footpatrol, a small sneaker marketplace based in Soho.

For its 20th anniversary, the company known for supplying the global sneaker fraternity with highly curated releases is launching a physical and digital exhibition, a series of community discussions and new brand collaborations.

Plotting his rise in sneaker culture

A Blueprint exhibition will launch at Noho Studios on September 10, marking her prominence in sneaker culture. Charting its collaborative history from its founding in St Annes Court to its current home in Berwick Street, London and Rue Du Temple in Paris, the exhibition will highlight the unique people and stories that have been part of its success.

Footpatrol in an emailed statement to FashionUnited said: “20 years for any retailer is a difficult milestone to reach, especially after the last few years. We’ve seen some amazing brands take down their shutters for the last time, and for us to continue is something we’re incredibly grateful for. From the arrest in St. Annes Court, to our present and prominent location in Berwick Street. Our Soho-based community has always been kind and supportive to us, and for that we are grateful. For this Exhibition we look forward to celebrating those special moments that many of us have shared together, embracing the importance of community and celebrating culture.”

Showcasing its rich product history, the exhibition will unveil new anniversary styles and revisit rare archival pieces and unreleased samples. During the two-day event and installation at Soho’s Noho Studios, defining collaborations including the iconic adidas Superstar 35th Anniversary, Asics Gel-Lyte 3 ‘Squad’ and Nike Air Epic will be unveiled. From groundbreaking Nike collaborations to the original adidas joint venture in the UK, much of what is recognized as top sneaker retail today comes from Footpatrol. including his first foray into the art world with KAWS.

Supporting Footpatrol’s three values ​​of Community, Design and Culture, The Blueprint will see a series of daily scheduled conversations with industry leaders. Launched in 2002, Footpatrol was the first hub for London’s sneaker scene and continues to nurture the community today through local initiatives such as the recent re.GENERATION workshops.

Image: Hiker

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