Celsius Network told customers to “Unbank Yourself” — then went bankrupt, leaving users’ deposits in the lurch — and now Krissy Machinsky, wife of Celsius CEO and founder Alex Mashinsky, is selling T-shirts that say “Unbankrupt Yourself” .
Actor Ben McKenzie, who played Ryan Atwood on “The OC” (and now a cryptocurrency critic and soon-to-be co-author of an investigative book), pointed out the t-shirts on Twitter.
Krissy Mashinsky, whose husband Alex is the CEO of Celsius, the bankrupt cryptocurrency lending company whose slogan was “Unbank Yourself,” is selling a new t-shirt. Ht @MikeBurgersburg https://t.co/wnmXwXNaFF
— Ben McKenzie (@ben_mckenzie) September 8, 2022
The shirts are sold on the e-commerce site usastrong.IO, founded by Krissy Mashinsky.
It’s unclear when the tee went on sale or where the proceeds will go, but the company tweeted about at least one version of it (available in black, white, and gray) on September 7.
Unkrupt Yourself T-shirt – Black https://t.co/quA7xZDYBJ
— usastrong.IO (@usastrongIO) September 7, 2022
It’s also unclear who makes the product, as the e-commerce site sells from a range of merchants.
However, the usastrong.IO account quoted McKenzie’s tweet and said, “Thank you for promoting the tshirt. We were able to increase TShirt production in Texas and add additional jobs because of your guy.”
— usastrong.IO (@usastrongIO) September 10, 2022
Mashinsky has a history of defending the company (and herself) on Twitter.
Kelsi has had a wild ride. It offered a very desirable, high APY to users to store their crypto. But it was a “Ponzi scheme” according to a lawsuit, and it stopped user withdrawals in June and filed for Chapter 11 bankruptcy in July. Customers are also unlikely to get their money back.
According to CNBC, people said they lost retirement savings, financial means and mental well-being because of the freeze.
This t-shirt “was throwing salt in the wound,” wrote one Reddit user.
“If this was from anyone other than Krissy, I might appreciate it,” they wrote. “From her position [it] it is next-level offensive,” they said.
The shirt was grilled on Twitter.
— Kanu He/Him/His (@Kanuchn) September 16, 2022
Imagine bankrupting people and selling this https://t.co/AeiPF3QIum
— Shawn E (@shawn_elbaz) September 15, 2022
A crypto influencer and founder, Simon Dixon, mentioned the t-shirts, and Mashinsky tweeted, asking if the person had ever met him and why they were bringing her up.
Let’s ask @SimonDixonTwitt goals:
1. Did we meet in person?
2. Who specifically introduced you for the first time @CelsiusNetwork , what was the specific date? who was there as a witness?
3. Did you tag me in a tweet in the last 2 months?
4. Do you involve me? https://t.co/LcexH3eMzK
— krissy (@KrissyMashinsky) September 15, 2022
Mashinsky founded usastrong.IO in 2020, according to Linkedin.
The company did not respond of the businessman request for comment. Krissy Mashinsky did not respond to DMs on Instagram and LinkedIn.
“We’re all united in trying to get ourselves out of debt,” says the T-shirt’s product description.